Too many companies and organizations are chasing good content without understanding how to make it help the brand." In fact, he argues that small businesses should worry less about going viral on, Facebook or Twitter and more about generating buzz in the real world.
All it takes is a clever idea and skillful execution.
"I just shipped my pants, and it's very convenient!" enthuses one elderly shopper; another proclaims, "I just shipped my bed!" While some viewers called it "gross" and "vulgar the spot racked up some 20 million views by the end of last year, at one.Context through a contest, playground and fitness equipment manufacturer Playworld Systems jumped into the social media sandbox with "."Emotion is one factor that drives sharing.You want to turn your customer base into a marketing department.HelloFlo launched in March 2013 and attracted scant attention until "The Camp Gyno" hit last summer."Sometimes companies focus too much on the technology and not enough on the psychology he points out.The contest required entrants to complete an online form with a brief essay explaining why they hoped to "bring play" to their communities and a photo depicting where they thought the playground should be installed.And that visceral response is what separates viral breakouts from busts, according to Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author.These 10 campaigns are proof.Social Currency (e.g., sharing things that make people look good Triggers (acknowledging that we talk about things that are top-of-mind Emotion, Public (imitating what we see concours kinder belgique others do Practical Value (news people can use) and, stories (information passed along under the guise of idle chitchat)."Write to Play" heralded Playworld's first-ever social media giveaway, and the results are impressive: Not only did its Facebook fan base increase from 600 to more than 9,000 during the two months the contest ran, but as finalists rallied to gain community support for their.FCB followed "Ship My Pants" with the equally punny "Big Gas Savings" spot, as well as commercials that revived "Yo Mama" jokes and featured a branded Kmart rap.We see lots of funny stuff go viral on, but we also see angry political rants get shared Berger says.